50 Instagram hook ideas to get your audience to stop scrolling!

I’m sure you’ve heard once or twice before that a social media presence will grow your brand awareness and if done right, can create real conversions for you. But with the digital marketing space becoming more and more populated, it’s harder than ever to make your small business stand out amongst the crowd.

The key is to create content that is engaging and will capture the attention of your followers. But how do you create content that is captivating enough to stop someone from scrolling so they can engage with your post?

A hook is a great place to start!

A hook is typically the first line of your caption or sometimes the text you put on the visual portion of the post. It would be the first line someone reads when they come across your post. A strong Instagram hook will stop viewers from scrolling to read more and engage with your content. Usually, these come in the form of a question or a statement that your ideal client can relate to.

Want some examples? Here are 50 Instagram hook ideas that can be customized to any industry:

1. Which one are you (A) or (B)?

2. What’s your opinion on…?

3. Did you know…

4. Fun fact…

5. Unpopular opinion but…

6. Calling all…

7. The craziest thing happened today

8. Can I tell you a secret?

9. What if…

10. Let’s talk about…

11. X reasons you should…

12. X tips for…

13. You’ll never believe this

14. How I went from (this) to (this)

15. Does this sound like you?

16. If you had to choose…

17. Would you believe me if I told you…

18. Why I don’t…

19. Fill in the blank…

20. Are you struggling with…?

21. People ask me this question all the time

22. Who’s with me?

23. If you’re a _______ you need to know this!

24. This is the #1 way to…

25. Here’s how you can…

26. _______, this product will change your life!

27. If you are ________, stop scrolling!

28. Here’s something I wish I knew sooner

29. Are you looking for…?

30. New trend alert!

31. You’re doing this wrong!

32. Beware of these X things

33. This is how I…

34. Have you ever…?

35. I bet you didn’t know…

36. Life hack!

37. Are you tired of…?

38. Do you still believe this myth?

39. Save time AND money by…

40. Don’t you hate when…?

41. Is it just me or…?

42. I promise you’ve never seen anything like this before

43. Everything you knew about _______, is wrong!

44. Do you have problems with…?

45. You won’t want to miss this

46. This is your reminder to…

47. Why does no one talk about this?

48. Red flags to look for when…

49. This is a game-changer!

50. This will blow your mind!

Capturing the attention of your followers is the first step to making the most out of your online presence. If you’re looking for a simple way to step up your game try out a few of these hooks.